About Us
WillieMae Mind & Body Inc, operating as StretchLab First Coast, is a dynamic family owned and operated franchise in North East Florida with locations in charming Saint Augustine Beach, FL; Ponte Vedra Beach, FL, Atlantic Beach (Jacksonville); and Mandarin (Jacksonville).
Our vibrant team embodies professionalism, a zest for fun, and an unwavering commitment to our customers. Our mission is to deliver personalized one-on-one stretching experiences, redefining the industry with our boutique service that places paramount importance on exceptional customer care. As a rapidly growing start up company, we embrace the values of empathy, customer service excellence, galvanizing teamwork, and discernment.
Our Story
StretchLab First Coast began with a calling, not just a business plan. As a family-owned small business rooted in Christian values, we felt led to create a space where people could experience real care—for their bodies and their lives. We’ve seen firsthand how pain, stiffness, and limited mobility can quietly steal joy, confidence, and connection. We also know how powerful it is when someone feels heard, supported, and hopeful again.
That’s why everything we do is personal. From your very first stretch, we take the time to understand your story, your goals, and what movement truly means to you. We’re proud to serve our communities through one-on-one assisted stretching that helps people move better, feel stronger, and live more freely. For us, this is about more than flexibility—it’s about stewardship, service, and walking alongside you as you reclaim the life and movement you were made for.
Faith, Family & Fitness
Our Core Values
Grace in Motion
Compassionate Accountability
Learn. Grow. Lead
Driven to Deliver
We > Me
Respect. Recognize. Rise.
1. Grace in Motion
We move with grace — toward each other and those we serve. In every stretch, every word, and every action, we strive to reflect God’s love through patience, kindness, and humility.
4. Driven to Deliver
Progress isn’t passive. We bring urgency, focus, and pride to every result.
Move with Grace. Lead with Love.
Own it. Crush it. Celebrate it.
2. Compassionate Accountability
5. We > Me
We hold each other to high standards—while staying human. We lead with empathy and follow through with action.
We show up for each other, bring our full selves, and keep the mission bigger than any one role.
Different strengths. One shared success.
Care Deeply. Commit fully.
3. Learn. Grow. Lead.
6. Respect. Recognize. Rise.
People rise when they feel seen, heard, and celebrated. We build a culture that uplifts.
When we grow, we lead. When we lead, we make space for others to grow.
Grow minds. Grow impact.
Where gratitude is built in.