About Us
Family, Faith & Fitness
WillieMae Mind & Body Inc, operating as StretchLab First Coast, is a dynamic family owned and operated franchise in North East Florida with locations in charming Saint Augustine Beach, FL; Ponte Vedra Beach, FL, Atlantic Beach (Jacksonville); and Mandarin (Jacksonville).
Our vibrant team embodies professionalism, a zest for fun, and an unwavering commitment to our customers. Our mission is to deliver personalized one-on-one stretching experiences, redefining the industry with our boutique service that places paramount importance on exceptional customer care. As a rapidly growing start up company, we embrace the values of empathy, customer service excellence, galvanizing teamwork, and discernment.
Our Story
StretchLab First Coast began with a calling, not just a business plan. As a family-owned small business rooted in Christian values, we felt led to create a space where people could experience real care—for their bodies and their lives. We’ve seen firsthand how pain, stiffness, and limited mobility can quietly steal joy, confidence, and connection. We also know how powerful it is when someone feels heard, supported, and hopeful again.
That’s why everything we do is personal. From your very first stretch, we take the time to understand your story, your goals, and what movement truly means to you. We’re proud to serve our communities through one-on-one assisted stretching that helps people move better, feel stronger, and live more freely. For us, this is about more than flexibility—it’s about stewardship, service, and walking alongside you as you reclaim the life and movement you were made for.
Our Core Values
